Marketing
Audit
An effective tool that allows you to determine and evaluate the effectiveness
A typical audit may include
But is not limited to
Performance analysis
Using data from measurement platforms including Google Analytics as well as a vast array of technical analysis tools and keyword trackers, we’ll assess which of your marketing channels is more effective
PPC positioning
PPC is all about applying budget intelligently to get the best possible return on investment by attracting new customers and retaining existing. We’ll audit your current paid activity across AdWords, Bing, social media and any other channels you’re using, providing guidance to help you make better use of your budget
Sector & competitor analysis
Understanding where you fit within your marketplace and how you fare against your competitors is an essential part of a digital marketing audit. We’ll help you to identify your online competitors, to understand what they’re doing well, and to spot the opportunities to outperform them
Audience analysis
Successful digital marketing is all about communicating in the most appealing and appropriate way to your specific target audience. Using a range of data analysis tools, we’ll help you better understand your website audience and provide advice to help you improve engagement and drive higher conversion rates
Seo positioning
SEO is all about creating the best online experience for your users – and ensuring the search engines like Google recognize your site and rank it appropriately. We’ll do deep analysis of the technical elements of SEO, of your on page optimization and of your off-page profile to provide clear actions that will improve rankings and push conversions
Strategic recommendations
No digital marketing is complete without a clear set of actions to be taken as a result. We’ll make comprehensive, tangible recommendations which can be implemented by you, your team or by us
Make investment to your website!
Whether it’s an e-commerce store or a lead generation website helping to attract new prospects, your website needs to be achieving – and surpassing – its goals.
By making small optimizations to user journey, content, color, structure and positioning of elements you can have a significant influence on online sales and impressions. But the ramifications are not limited to what is visible on your site, poor technical configurations can massively damage Google rankings without impacting users. These can go unnoticed until big penalties or disastrous drops in performance occur, by which time it’s too late.
Through an extensive marketing audit these factors can be investigated, measured and actionable recommendations made that will deliver great value back from your digital investment, to help stay ahead of the competition.
